For participants in Using content design to craft and clarify design principles
Let’s connect! Find me on LinkedIn
Workshop materials
Design Principles Workshop - Button 202325540.6KB
FigJam whiteboard
Examples and inspiration
‣
Pixar
Pixar’s 22 rules circulate widely online, but they’re not a formal set of principles. A 2016 exhibit about Pixar is built around a simpler set of 3 principles the company is said to follow. A number of other articles offer lessons draw lessons from their design culture (as shared in Creativity, Inc), sometimes framing these lessons as ‘principles.’
- 22 Guiding Principles for Storytelling from Pixar (Emma Coates)
- 4 Lessons from the Pixar Team (Fast Company, 2015)
- Inner Workings: Pixar reveals its design process at the Cooper Hewitt (Wallpaper, 2015)
- 3 Principles Behind Pixar’s Creative Success (Inc)
- Pixar’s 7 Core Principles for Building a Creative Culture (Paramount PR)
- How You Can Use Pixar’s Creative Process to Supercharge Your Success
Further reading
- Crafting Product-Specific Design Principles to Support Better Decision Making (Nielsen Norman Group, 2020)
- How to Create Design Principles (Pixel Research Lab, 2022)
- A Matter of Principle (Julie Zhuo, 2015)
- Formulating your product design North Star (a.k.a design principles) ( Suchithra Sathiyamurthy, UX Collective
- A guide to design principles and why you should be using them
- Design Principles (InVision)
- 9 Steps to Establish Strong Design Principles for your Team (Shopify)