Content design

I make tech make sense.

My job is to make complicated new things feel simple and familiar. As a content designer, I do this by thinking deeply about language across the entire user experience and at every stage in the design process. 

Recent projects are showcased below. Please reach out if you’re looking for detailed case studies.

  • Strategy & narrative

  • UX writing

  • Information architecture

  • Naming & terminology

  • Guidelines & principles

  • Voice & tone

Meta for Education

Redesigning enterprise device management tools to make VR easier for educators

Training nurses with VR and Meta for Education

Meta Reality Labs, 2024-2025

Teachers are using VR to transform education. But schools have unique needs when it comes to setting up and managing devices. Everything from payments to privacy needs to be reconsidered.

I led content design for Meta for Education, a product developed in close partnership with colleges & universities in the US and UK.

I crafted language for web-based management tools used by teachers & admins, as well as in-headset content to help students jump into VR quickly. I helped product and content designers across teams adapt features for classroom use cases. And most importantly, I spent time with educators and edtech developers to build deep understanding of their needs and concerns.

Read about our launch in Forbes

Enterprise VR: Shared Mode

Making VR devices configurable for trainings, demos, and entertainment use cases

Meta Reality Labs, 2023-2024

Enterprise device management tools for Quest

VR isn’t just for gaming. At Meta for Work, we’re building a device management platform and in-headset experiences that help organizations deploy immersive technology at scale.

I led content design for Shared Mode, a suite of features that makes it possible for organizations to customize the in-headset experience for devices used by multiple people. Think: kiosks, trainings, and even in-flight entertainment. This required reimagining login flows, new user experiences, app launchers, in-product branding, and session timeouts — developing new settings in close partnership with enterprise customers, often with thousands of device sales on the line.

All the rules of great content design apply, but here the users range from sophisticated IT admins to first-time Quest users, with experiences that span web, mobile, and VR surfaces.

Messenger App

Helping billions of people stay connected with new chat features in an always evolving mobile app

Messenger app 
Meta Messenger, 2020-2023

I led UX content for several Messenger teams charged with reimagining core mobile app surfaces like inbox and settings, and experimenting with entirely new ways to message across Instagram and other Meta products — connecting billions of people around the world.

Working closely with PMs, designers, researchers, engineers, lawyers, marketers, and translators, I got to promote features, educate users, architect tabs, test messaging, establish terminology, update styles, protect integrity, align countless stakeholders… and even name a few ringtones.

Content Systems at Indeed

Establishing content patterns to express a refreshed brand across product — and help people get jobs.

Indeed, 2017-2020

As content strategist for the centralized Brand Systems team for the world’s #1 job site, I focused on brand expression across the in-product experience. I led the development of voice & tone guidelines and the company’s first UX content style guide.

I provided content strategy for Indeed's first design system, developed foundational strategy for the Indeed.Design brand site, and led a collaborative process to craft Indeed’s first design principles with input from nearly 100 UX team members across offices in Austin, San Francisco, Seattle, and Tokyo.

  • Content guidelines

    I led the creation of Indeed’s first UX Content Guidelines, including everything from core principles to punctuation.

  • Design principles

    Crafting Indeed’s design principles was a massive effort, involving input from nearly 100 stakeholders. The final product was showcased at Clarity Conference.

  • Voice and tone

    As our content design practice grew, I helped make UX content a core pillar of Indeed’s refreshed brand, earning a place on the brand microsite.

Writing & Strategy at eBay

eBay, 2017

eBay’s global brand VP brought me in for a short contract to help with messaging and strategy.

While I was there, an unexpected twist left team with just weeks to deliver in-house creative for a nationwide billboard campaign celebrating the things people most love about online shopping.

I partnered with a copywriter and visual designer to create a flexible content system that could scale across hundreds of placements, from skinny subway-car placards to massive vertical billboards.

The final product appeared on hundreds of surfaces across the country, from San Francisco to Times Square.